6-Phase Process to Ensure NPI Success

With so many steps to consider, introducing a new product to the market can seem like an overwhelming prospect. The key to a successful product launch is having a comprehensive, detailed plan.

Diversified Machining has developed a 6-phase NPI process that provides a framework to guide you through each stage, ensuring you are fully prepared for the successful introduction of your new product. Here is an overview.

In this download, you’ll learn about all the phases for success—and why products fail.

6-Phase Approach to Navigating New Product Introduction 

1. Concept Launch & Scope
2. Business & Marketing Analysis
3. Development & Manufacturing
4. Benchmarks & Testing
5. Launch Go-Live
6. Marketing Initiative